Statistic analysis in market research Training Course

Course Code



28 hours (usually 4 days including breaks)


Interest in the subject of market research, good knowledge of SPSS and statistics indicated completion of training "Statistics with SPSS Predictive Analytics SoftWare"


Goal: Improving consumer behavior researcher workshop products and services

Addressees  The researchers, market analysts, managers and employees of marketing departments, sales departments primarily pharmaceutical and FMCG, students of socio-economic and everyone interested in market research

Course Outline

Module 1 Quantitative research

  • Pre-treatment results
    • check the accuracy of the database
    • control of missing data
    • weighting observations
  • Statistical models
    • multiple regression
    • conjoint analysis
    • classification trees
  • Automate procedures in tracking studies
  • Analysis of data from a marketing experiment
  • The report and draw conclusions

Module 2 Qualitative Research

  • The transformation of qualitative data into a quantitative
  • Statistical models for qualitative data

Bookings, Prices and Enquiries

Private Classroom

From 8800EUR

Private Remote

From 7000EUR (15)

Public Classroom

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Course Discounts

Course Venue Course Date Course Price [Remote / Classroom]
Drupal and Solr Trondheim Mon, 2018-04-02 09:30 2430EUR / 3430EUR
MongoDB for Developers Oslo, near Airport Express Train Wed, 2018-04-04 09:30 2520EUR / 3520EUR
Programming with Big Data in R Bergen Mon, 2018-07-02 09:30 5355EUR / 6755EUR
jBPM for Process Designers Oslo, near Airport Express Train Tue, 2018-09-25 09:30 4626EUR / 6426EUR

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